Brand Resource

Welcome to FuelTech's Brand Resources page!

Here you will find all the official brand assets to represent FuelTech with consistency and accuracy. Our commitment to innovation and performance is reflected in every visual element and brand guideline. Explore our resources and guidelines to ensure that the FuelTech identity is presented in the best possible way, across all media.

Brand guidelines

LOGO

Main Logo
The main logo consists of the FuelTech signature enclosed within a red TAG rectangle. In any application, the proportions, clear space, and minimum size defined in this guide must be respected.

Alternate Logo
The alternate logo serves as a complement to the main logo, helping to avoid repetition within the same layout and enabling better use of space in media with limited area.

Logo Proportions
In all applications, the logo’s proportions, clear space, and minimum size must be respected as illustrated. Under no circumstances should the logo be distorted.

Clear Space
The clear space, represented by diagonal lines, defines the minimum distance that must be maintained between the logo and any margins, other logos, or surrounding content.

Minimum Size
There is a minimum size limit for the FuelTech logo that must be respected. This limit has been carefully calculated to ensure legibility across all applications — whether printed, embroidered, or digital.

Usage Restrictions
The logo must never be distorted under any circumstances. Below are examples of prohibited uses of the FuelTech logo:
• Do not mirror;
• Do not rotate;
• Do not compress vertically;
• Do not stretch horizontally;
• Do not add elements that are not part of the original logo;
• Do not use colors that are not part of the brand identity defined in this guide.

The logo must also not be used in a way that suggests endorsement, partnership, or sponsorship by FuelTech and/or its sub-brands in connection with other brand(s) without prior authorization.

If you have any questions regarding the use of the logo, please contact the Marketing Department or the person directly responsible for the project.

Logo Variations
Depending on the visual context in which the FuelTech logo is applied, or due to printing limitations, it may be necessary to use the logo in black and white. For such cases, official monochromatic versions of the logo have been developed and must be used accordingly.

Monochromatic Main FuelTech logo for use on light backgrounds

Monochromatic Main FuelTech logo for use on dark backgrounds

Monochromatic Alternate FuelTech logo for use on light backgrounds

Monochromatic Alternate FuelTech logo for use on dark backgrounds

COLORS

Main colors

PANTONE
485 C

CMYK
0 100 100 0

RGB
227 6 19

HEX/HTML
#e30613

PANTONE
485 C

CMYK
0 0 0 0

RGB
255 255 255

HEX/HTML
#ffffff

PANTONE
419 CP

CMYK
60 0 0 100

RGB
0 0 0

HEX/HTML
#000000

Support Colors

PANTONE
P 46-16 C

CMYK
0 91 92 33

RGB
172 42 28

HEX/HTML
#AC2A1C

PANTONE
Cool Gray 10 C

CMYK
40 30 20 66

RGB
71 76 85

HEX/HTML
#474C55

PANTONE
Cool Gray 4 C

CMYK
12 8 9 23

RGB
178 181 182

HEX/HTML
#B2B5B6

PANTONE
10101 C

CMYK
16 11 13 0

RGB
212 213 211

HEX/HTML
#D4D5D3

WRITING STYLE

When referring to the brand name, it is important to follow certain writing standards. One of these guidelines is the use of capital letters for the “F” and “T” in FuelTech. Another acceptable variation is writing the name in full uppercase, highlighting the brand’s strength and importance. Lastly, the acronym FT can be used, as it captures the essence of the brand name.

By following these rules, we ensure brand recognition even in contexts where the logo is not used, maintaining consistency across all communication channels.

Official spelling for FuelTech sub-brands, services, events, and products: